About us

Welcome to Tolu Australia, where the vibrant Colombian spirit meets the laid-back charm of Australian coastal living!

Hi, I’m Liliana Rubiano—call me Lili! 😊 I’m a proud mum, small business owner, and lover of all things family, travel, and community. 🌏💛 I’m the founder of Tolu Australia, where we bring vibrant, eco-friendly beachwear to life—designed for adventure, connection, and effortless beach days. 🏖️

It all started back in 2013 at the Bondi Markets selling Panama hats, but Tolu truly took off in 2017 when I left my career in international logistics to follow my passion for entrepreneurship. Inspired by my Colombian 🇨🇴 roots, I began importing bold and stylish men’s swimwear crafted by talented artisans. 

Over time, we grew to include matching father-and-son swimwear 👨‍👦, lightweight Turkish towels 🏊‍♀️, cozy kids’ poncho towels, reusable water bottles and arch support thongs—perfect for making family beach days fun, vibrant, and hassle-free.

Along the way, I studied fashion business, gained experience with brands like Prada and Tiffany & Co., and partnered with amazing retailers like The Iconic, Myer and David Jones.

🌟 After navigating challenges (like pivoting during COVID!) and expanding my family, I’m thrilled to now share a range of products that celebrate family, connection, and my love for Colombian craftsmanship and Australian beach lifestyle. 💫

You can find us online at The Iconic, Myer and David Jones, in some shops around the country, and also at some events and markets such as Cambridge Markets Sydney and Blue Sky Markets. 

We believe beach days should be fun, vibrant, and effortless—bringing relaxation and family togetherness.

We’re not 100% sustainable yet, but we’re committed to the journey—taking meaningful steps every day towards a more sustainable future.

For instance each one of our swim short is thoughtfully designed and expertly crafted in Colombia, using certified recycled materials. 🌱 Our fabrics meet the Oeko-Tex® Standard 100, ensuring they are free from harmful substances and gentle on sensitive skin. 🤍 Additionally, they carry the Global Recycled Standard (GRS) certification by Ecocert Greenlife, guaranteeing they are made from recycled materials and produced with the highest environmental and social standards. 🌏✨ (read more about our sustainability journey here: recycled materials)

Thank you for following along on this journey! I’m so excited to connect with you and I hope you enjoy what I share and bring some beachy vibes and ease into your aquatic adventures! 🏖️💝

If you’re inspired to learn more about our journey, subscribe to our newsletter here!

Reach out via email at info@tolu.com.au, or find us on social media: Instagram @toluaustralia, and Facebook @toluaustralia.

Join us at our upcoming events  and be part of our adventure!

Let’s create beautiful memories together 🏖️☀️🌊🏝️🩳